Paid Search Advertising 101 (Google AdWords)


About this workshop

With over 500 million search queries on happening on Google on a daily basis, Paid Search is the primary advertising channel to reach out to potential customers looking for your products and services. This workshop will walk you through the fundamentals of Paid Search advertising and enable to get started with this powerful, highly technical, advertising platform.

You will learn how to strategize, plan and implement paid search advertising campaigns via Google AdWords, including how to select the right keywords for your products and services, develop enticing ad-copies, leverage remarketing for search and optimize your paid search campaigns via A/B testing.

Who this course is for: Startups and SMEs who would like to maximize the efficiency of their paid search advertising. Marketers who will like to enhance their knowledge of digital marketing tactics and tools. Individuals with a keen interest in digital marketing.

Key Takeaways

  • Learn how to conduct effective keyword research via Google AdWords
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign
  • Get familiar with Google AdWords and learn how to set-up and run your own paid search advertising campaign
  • Learn how to optimize your paid search advertising campaigns

Prerequisites & Preparation

  • No prerequisites are required for this course :)
  • Preparation: Please bring a laptop + write down a couple of sentences about what you would like to learn about Paid Search advertising
  • The event description was updated. Diff#310097 2018-01-22 09:17:49
More updates
Sun Jan 28, 2018
12:00 PM - 2:00 PM MYT
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Paid Search Advertising 101 (Google AdWords) SOLD OUT RM119.00
Early Bird SOLD OUT RM95.00
Venue Address
Unit 3A-01A, Glo Damansara, 699, Jalan Damansara, Taman Tun Dr Ismail, 60000, Kuala Lumpur Malaysia
Startuup Asia